Creative Director |
Brand Strategy |
AI Products

Portfolio 2026

OLEG
KOLBASOV

Over the last 15 years, I've led multidisciplinary creative teams across design, web, photography, video, 3D, copywriting, and production, helping organizations launch brands, grow audiences, and bring ideas to life.

While every project was different, they all shared one thing in common: understanding the problem before chasing the solution. The strongest creative work happens when strategy, storytelling, and execution are working toward the same goal.

01Building A Successful Rewards Program

Puff Club Rewards

One of the fastest-growing rewards programs in the cannabis industry — launched in 2024 with a $10 sign-up bonus, tiered memberships, and a full campaign ecosystem built to scale.

Puff Club Rewards
02Seasonal Branding

Mitten Extracts Seasonal

When seasonal products miss their window, brands lose margin. Our role was to create campaigns that generated demand quickly, helping Mitten Extracts consistently sell through seasonal inventory while maximizing the value of every launch.

Mitten Extracts Seasonal
03Social Media Video Direction

Olswell Shorts

Known for its trapper culture, graffiti-inspired visuals, and unapologetic humor, Olswell built a loyal following around its larger-than-life personality. I helped bring that voice to social media through an ongoing series of short-form content featuring Olswell's own budtenders.

Olswell Shorts
04Collaboration & Consistency

Hyman

Hyman is known for its narrative-driven campaigns and distinct visual identity. Working with the teams of John Daly and Kevin Nash, we developed collaborative campaigns that remained unmistakably Hyman.

Hyman